A da, a tsakiyar birni mai cike da jama'a, Nike tana da wata shawara mai ƙarfi: ƙirƙirar wuri inda masu sha'awar takalma za su iya haɗuwa don tsara takalman mafarkinsu. Wannan ra'ayin ya zama Nike Salon, wuri inda kerawa, fasaha, da salon zamani suka haɗu.
Dan Wieden, wanda ya kafa kamfanin tallata Wieden Kennedy, ne ya ƙirƙiri wannan taken mai suna "Just Do It" don wani kamfen na Nike a cikin shekaru 1988. Wahayin wannan kalmar ya fito ne daga wani tushe da ba a zata ba. Wieden ya sami kwarin gwiwa daga kalmomin ƙarshe na Gary Gilmore, wani mai kisan kai da aka yanke wa hukunci. Kafin a kashe shi, Gilmore ya ce, "Bari mu yi." Wieden ya canza wannan zuwa "Just Do It," kuma ya zama ɗaya daga cikin shahararrun taken a tarihin talla, yana ɗaukar ruhin ƙuduri da aiki da Nike ke son tallatawa.
Ka yi tunanin shiga wani wuri mai kyau da zamani cike da fasahar ƙira ta takalma ta zamani. A Nike Salon, abokan ciniki suna tarbar kwararru masu fara'a waɗanda ke shirye su jagorance su ta hanyar ƙirƙirar takalminsu mai kyau. Ta amfani da fasahar duba ta 3D, salon yana ɗaukar ma'aunin ƙafafunku daidai, yana tabbatar da dacewa da su a kowane lokaci. Zaɓuɓɓukan ba su da iyaka, tun daga fata mai kyau da kayan aiki masu ɗorewa zuwa bakan gizo na launuka da alamu.
Yanzu, bari mu dawo mana da shi, LANCI SHOES. A nan masana'antarmu da ke China, mun ƙware wajen samar da takalman fata na maza masu inganci da takalman takalmi. Kamar Nike Salon, mun yi imani da ƙarfin keɓancewa da kuma ƙwarewar sana'a mai inganci. Ƙungiyar ƙwararrun masu sana'a suna aiki ba tare da gajiyawa ba don ƙirƙirar takalma waɗanda ba wai kawai suna da kyau ba har ma suna jin daɗi.
Ta hanyar haɗa dabarun gargajiya da fasahar zamani, muna tabbatar da cewa kowace takalma da muke samarwa ta cika mafi girman ƙa'idodi na jin daɗi da dorewa. Ko kuna neman takalman fata na gargajiya don wani biki na yau da kullun ko takalman takalma masu kyau don sawa a kowace rana, mun rufe muku.
Ruhin Nike Salon—kirkire-kirkire, kirkire-kirkire, da kuma jajircewa ga yin fice—yana da alaƙa da ɗabi'unmu. Muna alfahari da kasancewa wani ɓangare na masana'antar da ke ci gaba da tura iyakokin abin da zai yiwu a takalma. Kamar Nike, muna imani da yin abubuwa daban-daban, wajen bayar da wani abu na musamman ga abokan cinikinmu. Kuma a masana'antarmu, muna samun kwarin gwiwa daga wannan ɗabi'ar. Ta hanyar samar da takalman fata na maza da takalman takalma waɗanda ke haɗa al'ada da kirkire-kirkire, muna kawo ainihin salon Nike a rayuwa a cikin kowane nau'i da muka ƙirƙira.
Lokacin Saƙo: Agusta-02-2024
