Da zarar kan lokaci, a cikin zuciyar babban birni, Nike yana da ra'ayin ƙaƙƙarfan ra'ayi: Createirƙiri sarari inda masu sha'awar takalmi zasu iya haɗuwa don tsara takalman mafarki. Wannan ra'ayin ya zama nike salon, wani wuri da kerawa, fasaha, da kuma hadar da salo.
Slogan taken "kawai ya yi shi" Dan Wieden ya kirkira, wanda ya kirkiro da kamfanin tallan tallace-tallace Wieden na Kennedy, don yakin neman Nike a shekara tara da takwas. Wahayi don wannan kalmar ta fito daga wani tushen da ba a tsammani ba. Wideen an yi wahayi zuwa ga kalmomin ƙarshe na Gary Gilmore, mai kisan kai mai laifi. Kafin aiwatar da kisan da aka kashe, Gilmore ya ce, "Bari muyi hakan." Wieden a ture wannan don "kawai yi shi," kuma ya zama ɗayan sanannun taken a tarihin tallata, yana ɗaukar ruhun ƙuduri da aiki wanda Nike ya so ya inganta.
Ka yi tunanin tafiya cikin salo, sararin samaniya cike da sabon salon ƙirar takalmin takalmin. A Nike Salon, abokan ciniki suna gaishe da ƙwararrun masu abokantaka da su ta hanyar aiwatar da ƙirƙirar takalminsu cikakke. Ta amfani da fasahar mai bincika 3D, daukar salon, kwankwacin ya ɗauki ma'aunin ma'aunin ƙafafunku, tabbatar da cikakken dacewa kowane lokaci. Zabuta ba su da iyaka, daga kayan masarufi da ɗorewa zuwa bakan gizo na launuka da kuma samfuran.
Yanzu, bari mu dawo da mu, Lanci na takalmin Lanci. Anan a masana'antarmu a China, mun kware wajen samar da takalmin fata na maza masu inganci da sneakers. Kamar kamar Nike Salon, mun yi imani da ikon samar da kayan sana'a da inganci. Teamungiyarmu ta ƙwararru masu fasaha tana aiki da sauri don ƙirƙirar takalma waɗanda ba wai kawai suna da kyau ba.
Ta hanyar hada dabarun gargajiya tare da fasaha na zamani, muna tabbatar da cewa kowane nau'i biyu da muke samarwa ya dace da mafi girman kyawawan halaye da karko. Ko kana neman takalmin fata na gargajiya don wani lokaci ko kuma siyar da salo don suturar yau da kullun, mun rufe ka.
Ruhun Nike Salon-kerawa, bidi'a, da kuma sadaukar da kai ga-da-dabi'ar da aka yi da yawa game da dabi'un namu. Muna alfahari da zama wani ɓangare na masana'antar da ke tura iyakokin abin da zai yiwu a ƙafafun ƙafa. Kamar misalin Nike, mun yi imani da yin abubuwa daban, wajen ba da wani abu na musamman ga abokan cinikinmu. Kuma a masana'antarmu, an yi wahayi zuwa gare mu ta wannan ethos. Ta hanyar samar da takalmin fata na maza da satar mutane waɗanda suka haɗu da al'ada tare da bidi'a, muna kawo asalin salon salon salon zuwa rayuwa a cikin kowane biyu muke ƙirƙira.
Lokaci: Aug-02-2024
